So, I’m reading a mates blog and I see she’s put up this article that says airbrushing in adverts should be banned. The issue was raised by Liberal Democrat Jo Swinson who said the “practice of altering pictures can harm young people’s health and self esteem.” I agree with this.The article is particular towards advertising aimed at children under 16 and therefore it can be seen as more of a harm.
Airbrushing pictures of models in magazines and on the TV can completely alter their appearance. In adverts, this can be very misleading, especially when it falsely emphasises the effects of using certain products such as mascara, anti-wrinkle cream or before and after pictures of acne sufferers.
Now aiming airbrushed pictures towards under 16′s just seems morally wrong and I agree that that they should be banned because misleading children can lead to many children being upset for many reasons.
The article can be found here: http://www.guardian.co.uk/politics/2009/aug/03/airbrush-models-advertising-jo-swinson
On a side note, I’ve seen some really bad airbrushed pictures. Won’t mention any names but it’s very obvious especially when sections are missed out (under the netted veil). Do it correctly, or don’t do it at all! Little rant over!
Airbrushed image and real image of model
why do they air brush at all? all of us are so used to seeing perfect images of people that we come to expect it when watching tv, reading magazines etc. If they stopped airbrushing then maybe the pressures that people face, namely young less confident people would lessen, as they would come to see, that no one, not even those models look like what they see in the media!